# Supporting skill map

All paths are relative to this file. Load only the current stage's guidance.

| Skill | Role |
| --- | --- |
| [Website copy](../../website-copy/SKILL.md) | Offer, page text and visitor actions |
| [Website design](../../website-design/SKILL.md) | Default visual lead and implementation |
| [Design system](../../design-system/SKILL.md) | Consistent visual and interaction choices |
| [Visual direction](../../visual-direction/SKILL.md) | Alternative main creative approach |
| [Design review](../../design-review/SKILL.md) | Critique and focused refinement |
| [Usability review](../../usability-review/SKILL.md) | Accessibility, navigation and feedback |
| [Conversion review](../../conversion-review/SKILL.md) | Clarity, trust and the main action |
| [Search readiness](../../search-readiness/SKILL.md) | Search foundations and useful local content |
| [Website testing](../../website-testing/SKILL.md) | Actual layouts and customer journeys |

Use website-copy and one main visual lead first. Design-system can support the lead. Visual-direction is an alternative, not another competing set of rules to apply simultaneously. Use design-review on an existing draft.

Share the confirmed brief across stages. Helpers should not restart discovery. This folder supplies guidance, not tools or account access. Follow [tool-setup.md](tool-setup.md) when a capability is missing.