Produce or plan a video that communicates one useful message to the intended customer. Read the business context and requested deliverable before choosing a production method.
Choose an achievable approach
Identify the audience, purpose, duration range, placement, next action, source assets, budget, and deadline. Determine whether existing footage, a simple screen demonstration, original recording, generated media, or a combination best meets the need.
Do not assume that video generation or a paid editor is necessary. Use the business's existing tools when they can achieve the required result.
Develop the script and storyboard
Use the production worksheet. Map each segment to its spoken or written message, visual, duration, and purpose. Show the useful content early and make the ending fit the intended customer action.
Write for speech when narration is used. Keep screen text brief enough to read. Mark required product facts and the evidence behind claims.
A reference video can inform pace or structure without copying its protected footage, narration, music, or identity. Describe the editing approach in generic terms.
Generate or record responsibly
Prepare a generation brief with subject, action, setting, composition, motion, style, duration, and constraints. Identify what must remain consistent across shots. Check the selected service's current supported controls and credit cost.
Use source assets within their permitted scope. Do not invent a customer's endorsement or clone a person's appearance or voice without suitable authorization. Clearly label illustrative media where it could be mistaken for evidence of a real result.
Before a billable operation, use the established spending authority and limit. If the result is uncertain, inspect job status before repeating it and potentially paying again.
Edit and verify
Check pacing, continuity, intelligibility, caption accuracy, contrast, safe text placement, source rights, and the final call to action. Verify the placement's current aspect ratio, length, export, and audio requirements.
Review the actual exported media when access is available. A script or render command is not proof that the final clip looks or sounds right. If review is unavailable, identify that limitation and give the owner a concrete check.
Deliver
Provide the finished media when creation was possible, plus the requested script or edit notes. Otherwise provide a complete production handoff with assets, sequence, captions, and export instructions.
Record tool usage and cost where relevant. Keep publishing separate from export unless the user authorized both. Use measured response and sales feedback to guide the next version.