Read the confirmed website brief and reuse decisions already made. Do not restart the business interview.
Use the primary visitor action from the brief. Identify what visitors must understand and what might stop a suitable customer from proceeding.
Check offer clarity, who the offer serves, relevant location or availability information, the main action, practical next steps and genuine supporting evidence.
Review the order and visibility of important content. Action labels should describe the actual next step. Address common concerns with accurate information instead of pressure tactics.
Inspect inquiry, quote, booking or purchase flows within scope. Request only the information the business needs at that stage, and explain what will happen afterward.
Verify that the visible action corresponds to a real destination or clearly label the connection as unfinished. A decorative form is not an operational customer workflow.
Recommend a few prioritized changes with their rationale. Treat expected improvements as hypotheses until measured; do not promise revenue or conversion gains.
Use real proof. Do not invent reviews, availability, customer counts, guarantees or urgency. Suggest a practical way to measure the main action using tools the owner already has where possible.
If a required capability is missing, follow tool setup. Read these instructions as text when persistent skill registration is unavailable. Keep business-specific notes in the project, not in this reusable bundle.