All paths are relative to this file. Load only the current stage's guidance.
| Skill | Role |
|---|---|
| Website copy | Offer, page text and visitor actions |
| Website design | Default visual lead and implementation |
| Design system | Consistent visual and interaction choices |
| Visual direction | Alternative main creative approach |
| Design review | Critique and focused refinement |
| Usability review | Accessibility, navigation and feedback |
| Conversion review | Clarity, trust and the main action |
| Search readiness | Search foundations and useful local content |
| Website testing | Actual layouts and customer journeys |
Use website-copy and one main visual lead first. Design-system can support the lead. Visual-direction is an alternative, not another competing set of rules to apply simultaneously. Use design-review on an existing draft.
Share the confirmed brief across stages. Helpers should not restart discovery. This folder supplies guidance, not tools or account access. Follow tool-setup.md when a capability is missing.